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MESP and Nautica Sign Another Three Years Together To Put On Iconic Race
THE 30TH ANNUAL NAUTICA MALIBU TRIATHLON PRESENTED BY EQUINOX WELCOMES RETURNING PARTNER MEN’S HEALTH
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For Immediate Release



March 9, 2016

Keyes Gets "Down and Dirty" in Castaic, CA: Keyes Automotive Group Rolls through the Mud: Keyes and MESP, Inc. partner on Obstacle Race

Agoura Hills, CA (March 2016) – MESP, Inc. is proud to announce a multi-year partnership with Keyes Automotive Group as the Presenting Sponsor of the Down and Dirty Obstacle Race, held annually in Castaic, CA. Keyes will be the Official Automobile partner for the race. “We are very proud to be partnering with Keyes Automotive Group,” says Michael Epstein, president of MESP, Inc. “Their commitment to their employees and the event is incredible.” Keyes Automotive Group has been a long time supporter of the event and in recent years has entered the largest corporate team the Down and Dirty Obstacle Race has ever hosted.

The Down and Dirty Obstacle Race presented by Keyes Automotive Group is a fun off-road, muddy course in the Santa Clarita Valley. Athletes will enjoy challenging obstacles that test your strength, ability, toughness, and fitness with 3 and 6 mile course routes both finishing in the Main Expo to cheer on fellow competitors and visit event sponsors. “The Down and Dirty Obstacle Race is looking forward to working closely with our new presenting sponsor, who will be adding great value to the event and the thousands of athletes who are participating,” says Michael Epstein. This unique event has proven to test participants in conquering several challenges and mud pits on their way to the finish line all while supporting the troops through Operation Gratitude.

Operation Gratitude, the official charity partner, is an organization that sends individual care packages enclosed with snacks, entertainment items, and personal appreciation letters to U.S. Service Members deployed overseas. Keyes Automotive Group, a strong supporter of Operation Gratitude, not only matches employee contributions but also organizes employee involvement activities where friends and family of Keyes assist in preparing the Operation Gratitude care packages.

Keyes Automotive Group, a leader in the automotive industry, is looking forward to supporting the local community with a day of racing and philanthropy. “It is a great cause, it is a great day,” says Howard Tenenbaum, Vice President of Keyes Automotive Group. “It is great corporate wellness. We are looking forward to getting Down and Dirty.” The Keyes Automotive Group looks to 2016 to build the biggest and best corporate team Down and Dirty has ever seen and encourages LA residents to join the event and support Operation Gratitude.


ABOUT KEYES AUTOMOTIVE GROUP:
For 60 years the Keyes Automotive Group has set high standards of excellence in all of its endeavors. The Keyes Automotive Group has 15 dealerships in California, Arizona, and Nevada. They are one of the largest privately held dealership groups in the United States. They are known for their state-of-the-art facilities, services, and reputation. The Keyes Automotive Group is widely regarded as a dominant force in its field.

The Keyes Automotive Group distinguishes itself not only by its entrepreneurial excellence, but also by its spirit of philanthropy. With a deep sense of commitment to the community, they participate in numerous civic events, and are involved in local schools, religious organizations, public works activities and many other charitable causes. The Keyes Automotive group has been a proud supporter of Operation Gratitude for the past three years.

ABOUT MESP:
Since 1986, MESP, Inc. has been the leader in lifestyle sports marketing and outdoor adventure event marketing. MESP literally brought "mud to the masses", producing the world's first ever National Series of mud based events in 1996. As a full service marketing and production company, MESP consistently delivers top quality events and unique brand driven marketing programs to tens of thousands of athletes throughout the United States. MESP currently produces high profile events such as the Nautica Malibu Triathlon, The Chardonnay Run, and the Down & Dirty Obstacle Race presented by Keyes Automotive Group. MESP strives to produce events that make a difference in people’s lives. MESP events have raised over $8 million in recent years for various philanthropic organizations such as Children’s Hospital Los Angeles, the Elizabeth Glaser Pediatric AIDS Foundation, the Leukemia and Lymphoma Society, and Operation Gratitude.

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