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For Immediate Release Contact: Desiree Friedman, 818-707-8866 Ext. 15, desiree@mesp.com Matchbox® Teams Up with MESP, Inc. to Give Kids the Ultimate Outdoor Adventure Matchbox® Joins with Adventure Kids to Promote Healthy Habits Agoura Hills, CA (April 14, 2010) – Matchbox® and Michael Epstein Sports Productions, Inc. (MESP) are proud to announce a partnership for the Adventure Kids national race series. Adventure Kids is a four-race series that features a 100-yard mud run dash for kids aged 4-6, and a mile of obstacle-filled, muddy madness for kids aged 7-13. Each event follows the Merrell Down & Dirty National Mud Run Series, and focuses on establishing healthy lifestyles for kids by giving them a fun way to stay fit. The Adventure Kids race series will debut at the Los Angeles Merrell Down & Dirty Mud Run on April 25th in Castaic, CA. “We have always wanted to come up with a fun and unique way to promote fitness in kids. What better way than to build a mud run specifically for them!” said Michael Epstein, President of MESP, Inc. “Matchbox has always encouraged kids to find real adventures, which makes them a great partner for Adventure Kids.” As a leader in children’s toys for more than 55 years, Matchbox® is excited to endorse a program that gives kids the chance to experience a unique action-packed event while also teaching them how to lead active lifestyles. In conjunction with the race, Matchbox® will debut a new special edition car for Adventure Kids. “We know that a Matchbox kid is always looking for a new adventure,” says Heather Miller, manager, Matchbox. “Our partnership with Adventure Kids/Michael Epstein Sports Productions is a great way to provide kids with the opportunity to be as healthy as they are heroic." ABOUT MATCHBOX®: Since 1953, Matchbox® has been making quality toys that allow young boys, ages 3 -7, to be the hero of their very own adventure. With a variety of playsets, larger-than-life interactive vehicles, die-cast cars and more, Matchbox® toys allow kids to playfully guide a crew through construction site action, lead a dramatic ocean rescue or the daring defeat of a dinosaur, Matchbox toys truly capture the very essence of real heroic adventure. For more information, please visit www.matchbox.com. ABOUT THE MERRELL DOWN & DIRTY NATIONAL MUD RUN SERIES: 2010 marks the inaugural year for the four event Merrell Down & Dirty National Mud Run Series. The 5K and 10K off-road trail runs feature military-style obstacles, water crossings and massive mud pits to add to the challenge. In 2010, the event will visit Los Angeles, CA (April 25th), Philadelphia, PA (July 18th), New York, NY (October 3rd) and Sacramento, CA (October 31st). Operation Gratitude is the charity partner for the series. ABOUT MESP: Since 1986, MESP, Inc. has been a leader in lifestyle sports marketing. As a full service marketing and production company, MESP, Inc. has consistently delivered top quality events to athletes across the country. MESP, Inc. has produced events such as the Nautica Malibu Triathlon, the Day at the Beach Triathlon, the Merrell Down & Dirty National Mud Run Series, the Hi-Tec Adventure Racing Series and many more. MESP strives to produce events with a festive atmosphere that make a difference in people’s lives and that continually maximize the enjoyment of the athletes, the exposure of the sponsors, and the well being of the community. PRESS CONTACTS Larissa Lewis larissa@mesp.com 818-707-8866 ext. 14 Rachel Cooper rachel.cooper@mattel.com 310-252-5327 # # # Media Credentials For press credential information please contact Desiree Friedman at desiree@mesp.com or by phone at (818) 707-8866 Ext. 15.
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