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For Immediate Release
February 10, 2010
Merrell® and MESP, Inc. Get “Down & Dirty”
Merrell signs multi-year deal as title sponsor of the Down & Dirty National Mud Run Series
Agoura Hills, CA (February 2010) – Merrell® and Michael Epstein Sports Productions, Inc. (MESP) are proud to announce a multi-year partnership of Merrell as title sponsor of the Down & Dirty National Mud Run Series. As title sponsor, Merrell has exclusive rights to apparel and footwear for the national series.
MESP, a leader in lifestyle sports marketing is thrilled to partner with Merrell on this exciting venture. “Merrell is a perfect fit for the Down & Dirty National Mud Run Series,” said Michael Epstein, President of MESP, Inc. “They are a leader in outdoor performance apparel and footwear and understand the needs of our athletes. We are ecstatic to be teaming up with them on this fun and unique event!”
Merrell, who has been providing high-performance footwear and apparel to outdoor enthusiasts for the past 26 years, echoes the sentiment, “At Merrell, we encourage everyone to get outside and get moving,” says Rachael Martinelli, Marketing Specialist for Merrell. “People inspire the products that we make and Down & Dirty provides the perfect vehicle for everyone from beginners to the elite athlete to get active. We are excited to be a part of it!”
The inaugural year of the Merrell Down & Dirty National Mud Run Series will take the running world by storm calling all recruits to challenge themselves to one of the most exciting off-road races to hit the muddy trails! Racers will compete on either a 5k or 10k course that includes military-style obstacles, commanding cargo climbs, wild water crossings and above all: mud, mud, and more mud, all while supporting our troops!
The premiere season of the Merrell Down & Dirty National Mud Run Series will hit the muddy trails of Castaic Lake State Recreation Area in Los Angeles, California on April 25th before continuing its trek cross-country to Philadelphia, Pennsylvania on July 18th, New York, NY on October 3rd and wrapping up the tour in Sacramento, California on October 31st.
For more information on the Merrell Down & Dirty National Mud Run Series and to register for the event, visit www.downanddirtymudrun.com.
Merrell® is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes Chaco and Patagonia® Footwear. Merrell believes in encouraging everyone to get outside, be active and have fun, and is the largest outdoor brand partner of the National Park Foundation. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company’s portfolio of highly-recognized brands includes: Bates®, Chaco, Cushe®, Hush Puppies®, Merrell®, Sebago® and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Harley-Davidson® and Patagonia®. The Company’s products are carried by leading retailers in the U.S. and globally in nearly 180 countries and territories. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329.
Since 1986, MESP, Inc. has been a leader in lifestyle sports marketing. As a full service marketing and production company, MESP, Inc. has consistently delivered top quality events to athletes across the country. MESP, Inc. has produced events such as the Nautica Malibu Triathlon, the Day at the Beach Triathlon, the Merrell Down & Dirty National Mud Run Series, the Hi-Tec Adventure Racing Series and many more. MESP strives to produce events with a festive atmosphere that make a difference in people’s lives and that continually maximize the enjoyment of the athletes, the exposure of the sponsors, and the well being of the community.
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