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Nautica Malibu Triathlon presented by Equinox
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For Immediate Release



August 6, 2009

23rd Nautica Malibu Triathlon Continues Tradition of Raising Funds for Childrens Hospital Los Angeles

23rd ANNUAL NAUTICA MALIBU TRIATHLON
Competition Continues Tradition of Raising Funds
For the Pediatric Cancer Research Program at Childrens Hospital Los Angeles


LOS ANGELES, CALIF. (August 6, 2009) – Zuma Beach will play host to some of the world’s finest athletes, celebrities and philanthropists on Saturday, September 12, and Sunday, September 13, when they come together to participate in the 23rd Annual Nautica Malibu Triathlon, presented by Toyota.

The challenging triathlon course includes a half-mile swim in the Pacific Ocean, an 18-mile bicycle ride along the beautiful Pacific Coast Highway and a four-mile run along the sands of Zuma Beach.

For the third year, proceeds from the Nautica Malibu Triathlon will benefit Childrens Hospital Los Angeles and its Pediatric Cancer Research Program. Last year, the event raised more than $950,000 for the Pediatric Cancer Research Program, with the help of celebrity participants including Jennifer Lopez, Matthew McConaughey and Felicity Huffman.

“The inspiring stories that emerge from the Nautica Malibu Triathlon every year, both from the athletes and the recipients of the generosity of all participants, continues to drive our efforts and make every year better than the one before,” said Michael Epstein, president, Michael Epstein Sports Productions, Inc. (MESP). “We’re proud of the dedication of the corporate teams, the athletes, the celebrities, Nautica® and all of our sponsors to raise money for Childrens Hospital Los Angeles, an organization that embodies the spirit of the Nautica Malibu Triathlon.”

“In its 23rd year, the Nautica Malibu Triathlon is recognized as a high-caliber athletic event that brings together world-class athletes and celebrities to compete for a good cause,” said Karen Murray, President of Nautica®. “We are thrilled to see the community, year after year, come to Zuma Beach and show their support for the life-saving work of Childrens Hospital Los Angeles.”

Dedicated to curing and preventing childhood cancers, the Pediatric Cancer Research Program at Childrens Hospital Los Angeles provides groundbreaking treatments and therapies for children with some of the most serious and life-threatening pediatric cancers.

“Our ongoing commitment and dedication to medical research and disease prevention at Childrens Hospital Los Angeles is making a difference in the fight against this terrible illness,” said Stuart E. Siegel, M.D., director of the Childrens Center for Cancer and Blood Diseases at Childrens Hospital Los Angeles, and professor and vice chair, pediatrics at the Keck School of Medicine of the University of Southern California. “Those of us responsible for the Pediatric Cancer Research Program are very, very grateful for the generosity of all involved with the Nautica Malibu Triathlon and, together, we look toward a time in the future when research will conquer this horrific disease.”

The Nautica Malibu Triathlon provides opportunities for everyone to get involved; from the Entertainment Industry Challenge, which brings together Hollywood players from the top studios, production companies and agencies to compete for the Studio Cup, to the Corporate Challenge, which gives non-entertainment companies the chance to compete against one another. The Olympic distance race, which occurs on Saturday, challenges participants with a 1.5K Pacific Ocean swim, a 40K out-and-back bike course along the Pacific Coast Highway, and a 10K out-and-back run course on pavement and blacktop along the sands of Zuma Beach. Families and supporters of the Nautica Malibu Triathlon can also participate in other weekend activities such as the Nautica Kids Run and Tot Trot or enjoy games and prizes at the Fun Zone.

Participants in this year’s Entertainment Industry Challenge include Disney, as well as DreamWorks and Paramount, while the Corporate Challenge includes heavyweights such as Nestlè and a team from Childrens Hospital Los Angeles.

Competitors in the Celebrity Division include: Anna Kournikova, Chris Harrison (“The Bachelor”), Chris McCormack (Ironman Winner), Chris Schauble (NBC4 News), Felicity Huffman, Heather Tom (“The Bold and the Beautiful”), Jon Cryer (“Two and a Half Men”), Mario Lopez, Dr. Robert Rey (“Dr. 90210”), William H. Macy and more…
Weekend Schedule (times subject to change, *EVENT HELD RAIN OR SHINE, spectators welcome!):

Friday - September 11, 2009
10:00 am - Olympic Distance Race Packet pickup and Body marking begins
7:00 pm - Packet pickup and Body marking ends at Zuma Beach

Saturday - September 12, 2009
4:30 am - Parking opens at Zuma Beach
5:30 am - Packet pickup, Body marking, Transition area opens
6:30 am - Registration and Transition Area closes
6:35 am - Pre-race meeting at stage
7:00 am - Olympic Distance Race Begins
10:00 am - Sand Castle Demo Begins
11:00 am - Competitor Awards Ceremony
1:00 pm - Packet pick-up and body marking for Sunday race begins
1:00 - 4:00pm - Bike, Swim, Triathlon and Nutrition Clinics
5:00 pm - Sand Castle Demo Ends
5:00 pm - Pre-race registration ends

Sunday - September 13, 2009
4:30 am - Parking opens at Zuma Beach
5:30 am - Packet pickup, Body marking, Transition area opens
6:45 am - Registration closes
6:55am - Transition Area closes
7:00 am - Pre-race meeting at stage
7:15 am - RACE START!
8:00 am - FunZone opens, Nautica Kids Run and Tot Trot signups
9:45 am - Nautica Kids Run and Tot Trot start
10:00 am - Celebrity Division Awards Ceremony
10:45 am - Competitor Awards Ceremony

About Childrens Hospital Los Angeles: Founded in 1901, Childrens Hospital Los Angeles has been treating the most seriously ill and injured children in Los Angeles for more than a century, and it is acknowledged throughout the United States and around the world for its leadership in pediatric and adolescent health. Childrens Hospital is one of America’s premier teaching hospitals, affiliated with the Keck School of Medicine of the University of Southern California since 1932. The Saban Research Institute of Childrens Hospital Los Angeles is among the largest and most productive pediatric research facilities in the United States. Since 1990, U.S. News & World Report and its panel of board-certified pediatricians have named Childrens Hospital Los Angeles one of the top pediatric facilities in the nation. Childrens Hospital Los Angeles is one of only 10 children’s hospitals in the nation – and the only children’s hospital on the West Coast – ranked in all 10 pediatric 3 specialties in the U.S. News & World Report rankings and named to the magazine’s “Honor Roll” of children’s hospitals.

About Nautica: Founded in 1983, Nautica® is a leading global lifestyle brand ranging from men’s, women’s and children’s apparel and accessories to a complete home collection. Nautica® products are refined casual classics inspired and energized by the water that are always crisp, clean and distinct. Today Nautica® is available in more than 60 countries with more than 200 Nautica® branded stores worldwide. In 2003, the Company was acquired by VF Corporation, a world leader in branded apparel, including sportswear, jeanswear, outdoor products, imagewear and contemporary brand products. Its principal brands include Lee®, Wrangler®, John Varvatos®, JanSport®, Eastpak®, The North Face®, Vans®, Napapijri®, Kipling®, Reef®, 7 For All Mankind® and lucy®. For additional information, please go to www.nautica.com and www.vfc.com.

About MESP:
Since 1986, MESP, Inc. has been a leader in lifestyle sports marketing. As a full service marketing and production company, MESP, Inc. has consistently delivered top quality events to athletes across the country. MESP, Inc. events include the Nautica Malibu Triathlon presented by Toyota, the Nautica South Beach Triathlon, the Day at the Beach Triathlon, the Hi-Tec Adventure Racing Series and many more. MESP strives to produce events with a festive atmosphere that make a difference in people’s lives and that continually maximize the enjoyment of the athletes, the exposure of the sponsors, and the well being of the community.

PRESS CONTACTS:

Vanessa Poskanzer, Harrison & Shriftman
VanessaP@hs-pr.com, W: 305.534.0008, C: 917.929.3304
Marissa Sanchez, Harrison & Shriftman
msanchez@hs-pr.com, W: 310.855.1600, C: 310.256.1720
Liz Keen, Harrison & Shriftman
lkeen@hs-pr.com, W: 310.855.1600, C: 310.903.0677
Steve Rutledge, Childrens Hospital Los Angeles
SRutledge@chla.usc.edu, W: 323.361.4121

# # #

 


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